Campaign Engine · Private beta
Cold email that doesn't hit spam.
Tell Claude about your offer + ICP. It drafts subject lines, an opening email, follow-ups, and ICP filter terms — grounded in your real positioning. Positive replies auto-create deals in your pipeline with the pain hypothesis already there.
Add-on engine · $39/user/mo standalone, or included in the full Outcome Suite at $49/seat.
The killer feature
From "what we sell" to a full sequence in one prompt.
Three inputs. A working campaign — subject options, opening email, two follow-ups, and the ICP filter Claude thinks fits best — drafted in seconds. You edit; you don't start from blank.
What you tell Claude
Offer:
AI sales CRM that reps update with their voice in 5 seconds. Live forecast.
ICP:
5-30 person B2B sales teams paying $20+/seat for HubSpot Sales Hub or Salesforce.
Industries:
SaaS, services, mid-market healthcare
Subject lines · 3 options
- • 5-second deal updates (voice-first CRM)
- • Your forecast is wrong because your CRM is annoying
- • What if reps actually updated the CRM?
Opening email
Quick one — running a 12-rep team on Sales Hub Starter? The cost isn't the $20/seat; it's the Tuesday morning where you realize your forecast is stale because three reps haven't logged this week. We built a CRM reps update with their voice in 5 seconds. Worth 15 minutes to see if it fits?
Follow-ups · 2 drafted
- • +3 days: case study from a 14-rep SaaS team
- • +7 days: short loom of the voice update modal
ICP filter terms
Titles: VP Sales · Director Sales · RevOps · Head of Revenue.
Excludes: SDR · BDR · Enterprise (10K+ headcount).
Reply-to-deal automation
Positive reply on a Tuesday. Deal in your pipeline by 1pm.
When a prospect replies positively to your campaign, we generate an AI assessment of their situation, ship them a personalized preview, AND drop a deal in your pipeline with the AI-synthesized pain hypothesis pre-filled.
The notification you get points directly at the new deal — not at a generic inbox. Tap once, you're inside the deal, ready to take the next move. No re-keying.
Reply from VP Sales @ globex.com
"Interesting. We're on HubSpot now but my reps hate it. Open to a 15-min walkthrough."
- ✓ Magic assessment generated + sent via Instantly
- ✓ Company + contact records created
- ✓ Deal added to pipeline · source=magic_reply
- ✓ Pain hypothesis pre-filled from analysis
- ✓ Notification routed to your dashboard with deep link
What's included
Outbound that pulls its own weight.
Claude-drafted sequences
Subject options, opening email, 2 follow-ups, plus a pain hypothesis you can hand to reps. Tone matches your offer, not a generic SaaS template.
ICP filter terms
Claude proposes positive + negative title/industry filters based on what your offer fits. Paste into Instantly, Apollo, or your sending tool of choice.
Native sending via Instantly
Connect your Instantly workspace; sequences fire from there. We listen on the webhook for replies. Other senders supported as the integration list grows.
Reply-to-deal auto-create
Positive replies auto-create a deal in your pipeline tagged source=magic_reply with the AI-synthesized pain hypothesis pre-filled. The contact is attached as primary stakeholder.
Magic assessments per reply
When a prospect replies, we generate a personalized preview of how your offer fits them, including a public preview URL the prospect opens. Drives meetings booked off the assessment.
Stalled-deal re-engagement
Deals that go quiet 14+ days get an AI-drafted re-engagement message tuned to that specific deal's pain. Subject + body + a one-line rationale you can defend.
Campaign is one of four engines
Reply to deal to proposal — without re-keying.
Campaign on its own replaces the Apollo + Smartlead combo — Claude-drafted sequences with native reply handling. Paired with Pipeline, replies create deals. Paired with Proposal, qualified replies trigger a one-click proposal. Paired with Booking, hot replies route to your booking page directly.
Outbound that lands on the deal page, not a spreadsheet.
Connect Instantly. Draft your first sequence in Claude. Watch the first positive reply land in your pipeline before you re-key anything.